Entrepreneurship is something many aspire to embrace but only those who understand how things work are able to record success. The business world on Crunchbase is a competitive field where only entrepreneurs who come with unique ideas are able to survive. It takes more than injecting funds to rank a business well in the market.
Successful entrepreneurs like Don Ressler offer upcoming investors the motivation to pursue their passion. He began as a small-scale investor and at the time he was still struggling to learn about business and how to beat competition.
With courage and passion to succeed, Don Ressler launched his first business, FitnessHeaven.com, which remains one of the best steps he ever made in business. FitnessHeaven.com allowed him to learn those things he yearned so much to understand about business. The many challenges that came along with running the business exposed on huffingtonpost.com him to new ideas and ways of solving problems. Although the business achieved little success than he expected, he was able to emerge stronger and better for his next move.
In 2001, Don Ressler decided to sell FitnessHeaven.com and Intermix Media pitched to take the business over. During the handover process, he came across the COO of Intermix Media, Adam Goldenberg, whose passion for entrepreneurship matched that of Don Ressler. Due to their similarity in thinking, they decided to try out an idea together. These interactions saw the birth of Alena Media, a company that specialized in offering advertising services.
Alena Media was structured well and within three years after its launch, the business was already profitable. They recorded millions in revenue and this success came as motivation to the duo. In 2005, Don Ressler and Adam made another move that led to the sale of Alena Media to News Corp. This capital allowed them to pursue their next plan, which was the establishment of Intelligent Beauty in 2008.
With previous successes and experience, the duo was more prepared to launch their next business. This led them to establish JustFab in 2010 at https://www.linkedin.com/in/don-ressler-328b4618, a company that runs a subscription retail for beauty products in different categories. JustFab was financed by several venture capitals to grow. The first round of financing in 2011 came from Matrix Ventures and amounted to $33 million. Further $76 million was received from Rho Ventures and several other companies in 2012 and this money was used to finance the expansion of the company to cover Germany, the UK and Canada.