‘How to Inventing Advice’ Archives
Piggyback Inventing
Piggyback inventing lets you ride the coat tails of hot new products to be successful. For example, Apple introduced the IPOD Nano 5. Their marketing machine kicks in to high gear, spending millions of dollars to generate sales. Newspapers write articles, bloggers talk [Read More]
Setting up for early sales (part 2 of 2) using the lowest tooling cost for metal
In part one of setting up for early sales we covered the parable of mice and cheese. And we also wrote a bit about making plastic parts for small-quantity production, the purpose of which is to demonstrate sales potential to prospective licensees, or to prove to ourselves [Read More]
Inventor Spotlight: New Product Carry-Her Achieves International Sales
Roberta Wagner’s daughter loved her American Girl Doll and wanted to bring her along on outings. The popular American Girl Doll is 18″ tall and can become cumbersome for a child to carry. Roberta often ended up being the one to carry the doll. To solve this [Read More]
Setting up for early sales.
Once upon a time there was a fellow who was plagued by mice. He set a trap every night, and every morning, sure enough, he had caught a mouse. But one night he found that he had run out of cheese. So, he used a picture of cheese in the trap. And sure enough, the [Read More]
Silly Bandz Craze…Toledo Manufacturer Hits the Jackpot with New Product
A Toledo manufacturer has hit the jackpot selling millions of packages a month of Silly Bandz– colorful rubberbands shaped like dinosaurs, zoo animals, insects, sea creatures, and other fun shapes. They are worn like bracelets by girls and boys alike (the boys [Read More]
