There’s no doubt that the craft beer phenomenon is here to stay and only getting bigger. According to Paste, 2016 was a very impactful year for the beer industry. The Brewers Association released a report stating that craft contributed $67.8 billion to the U.S. economy. Looking at these numbers you can see why other countries are jumping into the business.
Canada is one of those countries. In 2015, Paste noted that Canada had $9 billion in annual sales and Eli Gershkovitch is leading that craft beer charge. In 2013, Gershkovitch expanded his brewpub into a full-scale brewery called Steamworks Brewery and Company in Vancouver.
Gershkovitch isn’t new to the brewery game. He was ahead of the trend when he opened his brewpub in 1995. He went to law school and before practicing law, he decided to do some traveling in Europe. It was in Europe, in 1987, that his dream of owning a brewery was realized.
Eli Gershkovitch did open his own law firm after exploring Europe but made sure to keep the vision of his craft brewery in mind (Interview.net). He grew his law firm and also his brewery idea simultaneously. When he finally opened Steamworks, the brewery only seated about 180 people and today it can seat about 750 people. Being able to expand to four times its original size can really catapult someone into doing great things. Gershkovitch’s goal is to revolutionize the beer industry.
One way he stays innovative is by creating flavors that win awards, such as, the brewery’s pumpkin ale which won a gold medal at the 2013 Canadian Brewing Awards. Their Flagship IPA took four years of production before being released to the public. What makes this IPA unique is the combination of Citra, Galaxy and Mosaic hops. The flavor is described as tropical with a pinch of bitterness.
Needless to say, the flavor of beer is what gives the drinker a complete experience. As CEO of Steamworks, Gershkovitch knows how important this is as the IPA isn’t the only beer that took a while to produce. In fact, all their beers take years to make showing a level of dedication, innovation, and creativity.
It’s safe to say that Gershkovitch isn’t slowing down anytime soon. Even in his free time, he is not stationary. His hobbies include flying his airplanes and his vintage cars