The Unique Marketing Approaches that are used by Fabletics

Fabletics is regarded as one of the online fashion’s most successful companies in the United States. The firm has focused on manufacturing and retailing high-quality athleisure wear products across the country. It has been in the market since the 2013 and currently serves millions of subscribers. The enterprise has used excellent marketing strategies that have enabled it to make more than $235 million in four years. Fabletics has been making sure that it offers trendy products to the clients. It achieves this by using reviews that are provided by the public. Kate Hudson understands the importance of customer satisfaction to the growth of a brand. The internet is accessible by a large number of people in the United States, and therefore, consumers use it to get information about specific brands before acquiring their products. Shoppers have developed a lot of trust in crowdsourced reviews compared to the traditional advertisements.


Businesses that have prospered in different markets tend to depend on clients’ reviews to improve their products. Most of them have featured a segment that allows people to give remarks after they have used their products. The information that is offered by the comments displays that true reputation of a brand, and it is highly trusted by customers. Getting positive reviews from consumers enables a company to become appealing to new clients, and therefore, its profitability also increases. Most search engines show highly rated businesses on the first page whenever they are searched by consumers. People tend to be motivated to buy products from brands that have positive reviews.


More than 85 percent of the individuals who often buy Fabletics’ athleisure wear products are return clients. The outstanding customer service of the enterprise has played a great role in keeping the number of loyal consumers high. The firm has also been getting a significant number of subscribers through referrals that are given by its clients. The statistics show that the healthy relationships of the enterprise with the shoppers have facilitated its success. In the recent years, the number internet users visiting review websites in a day has been increasing tremendously. This rise indicates that many people read crowdsourced remarks to get information about any new commodities that they wish to acquire. Customers also visit the sites to give their opinions about various products that they have used. Fabletics has adapted to the new behavior of the consumers, and it ensures that all its products match their unique needs.


Kate Hudson’s contributions to the athleisure wear retailer have enabled it to become one of the leaders in the industry. She has been acting as Fabletics’ face for the past four years and also assists in marketing its products. Hudson is devoted to offering American women products that make them feel fit and comfortable. The outstanding approaches of that the enterprise uses have enabled it to compete with older brands such as Amazon. Besides its online business, the company runs about 30 brick-and-mortar stores that have been established in different states.